Ancient, iconic & rare, rhinos have been roaming the earth for 50 million years.

These charismatic animals are an invaluable part of the Big 5 – an irreplaceable part of our African natural heritage that drives eco-tourism, contributing significantly to job creation and economic growth. South Africa is home to a large portion of Africa’s remaining rhino population. They are one of our country’s most valuable resources, attracting tourists who want to experience the Big 5.

A precious natural heritage and a valuable national resource, rhinos belong to all of us, and all of us – collectively – are the custodians of our rhino. Sadly, our rhinos are being massacred to the point of extinction. In the face of such a crisis, each one of us now faces a personal choice: turning a blind eye, or becoming part of the solution.

As part of our commitment to protect and preserve our rhino, we have crafted a coffee, roasted for this cause – that our children and their children will be able to enjoy the magnificent sight of a rhino roaming wild.

Check out our Rhino Collaring Experience at Amakhala Game Reserve.